The Newest (and Best) Tips for Self-Publishers
Today, self-publishing presents an unmatched opportunity for authors who approach it strategically. Regardless of your genre, the way you publish your book and select sales channels can be pivotal to your success. Many self-published authors are now opting for printing and book fulfillment services instead of print-on-demand setups. An essential step in this process is ensuring that your content is professionally prepared, which includes hiring editors and cover designers. When readers encounter your book, whether online or in a physical store, they will compare it with works from major publishing houses.
To compete effectively, it's crucial to meet or exceed industry standards, as this can improve your chances of achieving sales success. Given that a large proportion of book sales happen, taking these platforms seriously should be a top priority. If a retailer agrees to carry your book, leverage the opportunity by fully utilizing your author and book pages. Provide all the requested content and consider contributing meaningful text—if you have 1,000 words to fill, aim for at least 500 to enrich your book's online presence. Leaving sections incomplete can affect your visibility to search engines.
While searching for content preparation services—including editing and cover design—you may come across package deals. However, it's wise to evaluate these carefully, as they have varying strengths and weaknesses. You might receive high-quality book design but subpar editing, which can impact your book's reception. By choosing services individually, you gain better control and can select the providers suited to your needs. Additionally, don't overlook services like line editing and proofreading. A seasoned editor can provide an objective perspective that transcends your familiarity with your material.
One of the most crucial decisions you'll face is the publishing format. Consider whether print-on-demand fits your goals. Although it saves time and effort, it may compromise your profit margins. On the other hand, partnering with a full-service printer requires upfront investment in inventory but grants you greater control over pricing, sales channels, and potential features of your book. Internet platforms develop content creators more than self-published authors. Learning more about the nuances of on-demand printing can set you apart as a successful independent author—it's in your best interest.
