The Secret Side Hustles of Millionaire Sportspersons in 2025

In the world of sports, fame and wealth often come hand in hand. But in 2025, it’s no longer just about what happens on the field. Modern athletes are turning their stardom into smart investments and side businesses. From launching tech startups to investing in fashion labels and fitness apps, these millionaire sportspersons are rewriting the rules of celebrity entrepreneurship.

Let’s uncover the secret side hustles that are adding millions to the bank accounts of your favorite stars.

Why Are Sportspersons Turning to Side Hustles?

The average sports career is short. Injuries, form slumps, or age can end a career earlier than expected. That's why many athletes are building financial security beyond their sport. Side hustles give them additional income, help build a personal brand, and open doors to opportunities even after retirement.

Top Secret Side Hustles Millionaire Athletes Are Running in 2025

1️⃣ Personal Fitness & Wellness Apps

In 2025, sportspersons are capitalizing on the booming health tech industry. Cricketers, footballers, and tennis stars have launched fitness apps offering workout plans, diet tips, and wellness advice. These apps attract millions of downloads globally.

Example: Indian cricket icon Virat Kohli co-owns a fitness brand that now runs a successful wellness app offering personalized workout routines.

2️⃣ Fashion and Apparel Lines

Athletes are style icons too. In 2025, many have started their own clothing brands, ranging from casual streetwear to premium activewear collections.

Example: Former football star David Beckham’s luxury streetwear line continues to expand in 2025, collaborating with top designers worldwide.

3️⃣ Tech Startups and Gaming Ventures

E-sports and gaming apps are trending massively, and sportspersons are quick to invest. Some even co-found gaming platforms or invest in sports-tech startups, including AI-driven performance analysis tools and fantasy sports platforms.

Example: NBA star Stephen Curry has invested in multiple gaming startups and launched his own VR-based basketball training app.

4️⃣ Cafés and Restaurant Chains

From cricket legends to football champions, many athletes have turned their love for food into profitable ventures. They launch restaurant chains, sports bars, and cafes, often themed around their sport.

Example: Portuguese football legend Cristiano Ronaldo owns a luxury restaurant chain that expanded to Dubai and New York in 2025.

5️⃣ Luxury Real Estate Investments

Luxury properties, hotels, and villas are a favorite investment for sportspersons. Not just buying, many are building real estate empires through strategic investments.

Example: Former tennis star Maria Sharapova continues to grow her real estate business, focusing on luxury beachfront villas and premium apartments in 2025.

6️⃣ Sports Academies and Training Centers

Giving back to the sport is a passion for many athletes. In 2025, setting up world-class training academies has become both a side hustle and a legacy project.

Example: Sachin Tendulkar’s cricket academy continues to expand globally, adding new branches in Australia and South Africa this year.

7️⃣ Social Media and Content Creation

Many sportspersons have turned influencers, collaborating with brands, starting YouTube channels, or launching podcasts about fitness, lifestyle, and sports insights.

Example: Australian cricket star David Warner’s entertaining reels and family vlogs earned him multiple brand partnerships in 2025.

How These Side Hustles Are Changing the Game

These ventures not only boost financial growth but also reshape the image of sportspersons. They’re now seen as entrepreneurs, investors, and influencers — redefining celebrity culture in the digital age.

Athletes today understand the importance of personal branding and financial diversification. With millions of followers and a loyal fanbase, launching a business or app comes with a built-in customer base, giving them a significant edge over regular entrepreneurs.

Final Thoughts

In 2025, Richest Cricketers are more than just athletes. They’re business moguls, digital creators, and investors, turning their passion and fame into flourishing side hustles. From fitness apps to gaming startups and luxury restaurants, these hidden ventures reveal a smarter, entrepreneurial side of modern sports stars.

If you're a sports fan or aspiring entrepreneur, there's a lot to learn from these off-field success stories!