Toys Market Scope, Size and Forecast Analysis Report 2030

Global Toys Market size was valued at around USD 285.36 billion in 2024 and is projected to reach USD 405.25 billion by 2030.

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Jul 16, 2025 - 16:53

Toys Market Scope, Size and Forecast Analysis Report 2030

Overview of the Report

The global toys market is projected for robust growth, expanding from USD 285.36 billion in 2024 to USD 405.25 billion by 2030. This upward trajectory, driven by a CAGR of approximately 6.02%, reflects changing consumer preferences, technological advancements, and increasing disposable incomes. This report provides an in-depth analysis of market dynamics, key trends, and competitive strategies shaping the industry landscape from 2025 to 2030.

Toys Market Key Highlights

Market value projected to reach USD 405.25 billion by 2030.
North America leads with a significant market share of 37%.
Offline stores account for 57% of the distribution channels.
Kidulting trend driving toy sales among adults and collectors.
Rising focus on cognitive development enhances toy demand.

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Toys Market Key Drivers

1.) Growing Demand for Educational Toys

The increasing focus on cognitive development among children propels the demand for educational toys. Toys that emphasize STEM (Science, Technology, Engineering, and Mathematics) principles not only engage children but also enhance their problem-solving and critical-thinking skills, making them a preferred choice for parents.

2.) E-commerce Adoption

The rise in e-commerce platforms has revolutionized the toy-buying experience. Consumers increasingly prefer online shopping due to convenience, variety, and often more competitive pricing. This trend is anticipated to continue, further bolstering market growth and accessibility for toy manufacturers.

3.) Kidulting Trend

The phenomenon of "kidulting," where adults purchase toys for themselves, is gaining momentum. This trend stems from nostalgia and the desire to indulge in childhood pastimes, as well as the fascination with collectibles. Kidulting is expected to contribute substantially to market revenue, particularly in developed regions.

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Toys Market Segment Analysis

Product Type:

Dolls
Outdoor and Sports Toys
Building and Construction Sets
Infant and Preschool Toys
Games and Puzzles

Distribution Channel:

Offline Stores (Supermarkets & Hypermarkets)
Specialty Stores
Department Stores
Online Platforms

Age Group:

0 to 3 Years
4 to 8 Years
9 to 12 Years
Over 12 Years

By Region

North America
South America
Europe
The Middle East & Africa
Asia-Pacific

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Competitive Landscape

Lego System A/S
Hasbro Inc.
Mattel Inc.
Spin Master Ltd.
Playmates Toys Limited
Clementoni Spa
Funskool Ltd.
Playmobil
MGA Entertainment Inc.
Ravensburger Holding GmbH & Co. KG
Pressman Toy Corporation
Simba Dickie Group
Talicor Inc.
Tomy Company Ltd.
Others

Exploring the Research Findings

The report answers critical questions that stakeholders in the market seek to address. Key questions include:

What is the projected CAGR of the Toys Market by 2030?
How will the Toys Market size evolve from 2025 to 2030?
What is the forecasted value of the Toys Market in 2030?
Which factors will drive growth in the Toys Market by 2030?
Which regions will lead market growth through 2025–2030?
What segments are expected to expand fastest by 2030?
Who are the expected market leaders in 2025–2030?
What will be the top strategies for success in this market?
How will tech innovations reshape this market by 2030?
What investment trends are shaping the Toys Market?
How will consumer demand shift in the next five years?
What risks could impact market growth through 2030?
Which new applications will drive future market value?
What charts show forecasted trends in this market?
What metrics should investors track from 2025 to 2030?

About US:

MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

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