XPLR: The Brand That Turns Exploration into a Lifestyle

XPLR is more than just a four-letter word — it’s a symbol of fearless living, curiosity, and authentic self-expression. Founded by YouTube sensation duo Sam Golbach and Colby Brock, XPLR captures the thrilling essence of their explorations, transforming their experiences into fashion and community. With an ever-evolving collection of premium apparel and accessories, XPLR has become one of the most talked-about creator-led streetwear brands in recent years.

What Is XPLR? Breaking Down the Brand’s Identity

XPLR stands for “Explore”, a word that defines the philosophy of Sam and Colby’s content. Their videos document late-night investigations, haunted locations, abandoned buildings, and paranormal activity — all with the goal of pushing boundaries and overcoming fear.

This mission evolved into XPLR, a clothing and lifestyle brand that reflects:

• Exploration of the unknown

• Conquering fear and embracing growth

• Unapologetic self-discovery

• A sense of unity among risk-takers and dreamers

Through symbolic designs, bold graphics, and limited drops, XPLR lets fans wear the mindset that drives Sam and Colby’s adventures.

The Birth of XPLR: From Haunted Houses to High-End Apparel

Sam and Colby started their journey on Vine and YouTube, building a loyal fanbase through their daring overnight challenges and abandoned place explorations. Their catchphrase, “Explore Everything,” quickly caught fire, leading to the official launch of XPLR merch — a brand that blends the paranormal aesthetic with modern streetwear.

With each new drop, XPLR evolved from simple merch into a standalone fashion brand.

XPLR Clothing: Streetwear with a Supernatural Edge

1. Hoodies That Haunt in Style

The hoodies are the flagship items in the XPLR lineup. Designed with heavy fleece, oversized fits, and haunting symbols, these pieces are perfect for cool nights and mysterious adventures.

Top Picks:

• Autographed X Flames Hoodie: Limited-run, bold flame graphics, and hand-signed by Sam and Colby.

• Baby Devil Hoodie V.3 Aqua: Eye-catching aqua tones, glow-in-the-dark ink, and eerie character design.

• Explore or Die Hoodie: Minimalist yet powerful — a fan-favorite slogan.

2. Graphic Tees with Symbolism and Meaning

XPLR T-shirts are more than basic prints. They carry philosophical quotes, cryptic visuals, and call-to-action messages.

Popular Choices:

• “We Fear What We Don’t Understand”

• “Trust the Journey”

• “The Unknown is Calling”

All tees are unisex, made with soft ring-spun cotton, and built to stand the test of time — and fear.

Accessories: Subtle Ways to Wear XPLR

From beanies and hats to necklaces, phone cases, journals, and bags, the XPLR accessories line offers fans everyday options to represent the brand.

Highlights:

• Paranormal-inspired jewelry (crosses, keys, and other symbols)

• XPLR logo tote bags and travel pouches

• Stickers and patches for custom styling

• Themed notebooks for dream journaling or ghost-hunting notes

Shop XPLR: Where to Get Official Gear

All authentic XPLR merch is available exclusively at the official website: shopxplr.com. This is the only verified store where you can buy:

• Genuine, high-quality items

• Limited-edition, autographed collections

• Fast shipping and reliable customer support

• Exclusive bundles and early drop access

Beware of third-party sellers, as knockoffs lack the signature detail and meaning behind each design.

Limited Edition Drops: Get It Before It's Gone

One of the most exciting aspects of XPLR is their limited-time drops. New items are often available for just a few days — or until they sell out.

Fans love it because:

• It creates urgency and exclusivity

• Designs are rarely restocked

• Each drop is tied to Sam and Colby’s latest content or theme

• Autographed items often appear in surprise bundles

The FOMO is real — that’s why thousands sign up for email alerts and watch drop countdowns on YouTube.

XPLR Community: More Than a Brand, It’s a Tribe

The XPLR community, known as the XPLR Army, is a global group of fans who share a love for exploration, horror, and bold fashion. United by a shared purpose, fans support each other through:

• Fan pages and Discord communities

• Tagging #XPLRARMY in photos

• Sharing outfit ideas and paranormal stories

• Attending pop-ups and digital fan meetups

Wearing XPLR isn’t just about style — it’s about being part of something bigger.

Why XPLR Is Different from Every Other Influencer Brand

Unlike generic influencer merch, XPLR is built on a deep, emotional connection. Each product tells a story. Every symbol holds meaning. The brand reflects Sam and Colby’s own journey of facing fear — and invites you to join them.

What Sets XPLR Apart:

• Authentic storytelling

• High-end, fashion-forward design

• Connection to real adventures

• Limited editions that hold value

Final Thoughts: Why You Should Wear XPLR

If you crave mystery, live boldly, and reject the ordinary — XPLR is your brand. Whether you're exploring haunted forests, breaking comfort zones, or simply want to wear your truth, XPLR empowers you to explore with purpose.

This isn’t just merch. It’s a mindset. A lifestyle. A calling.