Step-by-Step Guide to Using Wix SEO Tools

If you're using Wix to build your website, you're already ahead of the game in terms of design flexibility and user-friendliness. But an attractive website isn't enough to succeed online—search engine optimization (SEO) is crucial if you want to draw in organic traffic and stand out in the crowded digital space. Fortunately, Wix offers a suite of built-in SEO tools that make it easy for you to optimize your site, even without technical expertise.

In this step-by-step guide, you'll learn how to use Wix SEO tools to boost your site's visibility on Google and other search engines. Whether you're a business owner, blogger, or online store owner, these steps will help you gain traction and attract more visitors. And if you're looking for expert help, Wix SEO Services from JDM Web Technologies can take your website to the next level.

Start with Wix SEO Setup Checklist

Once your Wix website is live or nearing completion, the first thing you should do is use the Wix SEO Setup Checklist, sometimes referred to as Wix SEO Wiz. This beginner-friendly tool provides you with a customized SEO plan based on your business type and goals.

How to Use It:

• Go to your Wix dashboard.
• Click on Marketing & SEO > Get Found on Google.
• Fill in the details about your business (e.g., business name, location, and relevant keywords).
• Wix will generate a personalized checklist for your site.

This checklist walks you through optimizing your homepage, connecting to Google Search Console, and more. It’s the perfect starting point for SEO beginners.

Connect Your Site to Google

One of the most critical steps in improving your SEO is getting your site indexed by Google. Wix simplifies this process.

Steps to Connect:

• From the SEO Setup Checklist, follow the prompt to connect your site to Google.
• You’ll be asked to sign into your Google account.
• Wix automatically verifies your site with Google Search Console and submits your sitemap.

This seamless integration ensures your site is discoverable and indexed properly. If you find this part technical, Wix SEO Services from JDM Web Technologies can handle it all for you.

Optimize Your Page Titles and Meta Descriptions

Titles and meta descriptions are the first things users see on search engine results pages (SERPs). They need to be relevant, keyword-rich, and enticing enough to encourage clicks.

How to Edit Them in Wix:

• Go to your Pages in the Wix Editor.
• Click the Settings icon next to each page.
• Navigate to the SEO (Google) tab.
• Customize your Page Title and Meta Description.

Make sure to include relevant keywords naturally. For example, if you're offering web development services, a page title like "Professional Web Development | JDM Web Technologies" works well.

Customize URL Slugs

Wix allows you to edit your page URLs, also known as slugs, which can significantly impact your SEO. A clean, keyword-focused URL is easier for both users and search engines to understand.

Best Practices:

• Use hyphens to separate words.
• Avoid using numbers or irrelevant characters.
• Keep it short and descriptive.

Example:
Bad URL: www.yoursite.com/page123
Good URL: www.yoursite.com/wix-seo-services

To update this in Wix:

• Navigate to Page Settings > SEO (Google) > URL Slug.

Add Alt Text to Images

Search engines can’t "see" images, but they can read alt text. Alt text helps with image SEO and makes your site more accessible.

How to Add Alt Text:

• Click on an image in the Wix Editor.
• Choose Settings.
• Enter a descriptive phrase under the What’s in the image? Tell Google section.

Use relevant keywords naturally. If the image is of your team working on a project, a phrase like “SEO experts at JDM Web Technologies optimizing client websites” is appropriate.

Ensure Mobile Optimization

Google uses mobile-first indexing, meaning it prioritizes the mobile version of your site when ranking. Wix automatically makes your site mobile-friendly, but it's still essential to double-check.

What You Can Do:

• Use the Mobile Editor to view and adjust your site.
• Ensure buttons are easily clickable.
• Test page loading speed and responsiveness.

If you want to ensure your mobile SEO is top-notch, hiring professionals from JDM Web Technologies can provide a more thorough audit and enhancement.

Build Backlinks and Maintain Content

Even with the best on-page SEO, backlinks and content freshness play a huge role in rankings.

Building Backlinks:

• Reach out to bloggers and industry sites to feature your content.
• Share your content on social media.
• Guest post on reputable sites with a link back to your own.

Maintain Your Content:

• Regularly update your blog or news section.
• Optimize older posts with updated keywords and links.

Pro Tip: Partnering with a provider like JDM Web Technologies, which specializes in Wix SEO Services, can supercharge your backlink strategy and content development.

Monitor and Improve with Analytics

SEO is not a one-time effort. You need to track your progress and make adjustments.

Tools to Use:

• Google Search Console: Check your site’s performance, search queries, and indexing issues.
• Google Analytics: Understand your visitors’ behavior.
• Wix Analytics: Offers insights into site traffic and engagement.

Set regular checkpoints to review these analytics. This allows you to refine your strategy and respond to changes in traffic or search trends.

Final Thoughts

Optimizing your Wix website for SEO doesn’t have to be complicated. By following this step-by-step guide, you can take control of your online presence, increase visibility, and drive more traffic. Each of these tools and techniques can be implemented directly within the Wix platform, giving you the freedom to enhance your SEO without needing deep technical knowledge.

However, if you’re serious about climbing to the top of search engine results and want to save time, consider enlisting professional Wix SEO Services from JDM Web Technologies. Their experienced team can handle everything from keyword research to technical audits, allowing you to focus on running your business while they ensure your website shines in the digital spotlight.